Your Goal is to Build Your Tribe

Your Goal is to Build Your Tribe

Your goal is to build your tribe (to the size you want it) by transforming your practice’s Facebook page into your practice’s direct-to-consumer communication hub.
If you want to invest money and advertise invitations to join your tribe above and beyond growing it organically in your physical practice (say, as part of your presentations and events), that’s awesome!  [ Read More ] “Your Goal is to Build Your Tribe”

Amplify Your Tribe

Amplify Your Tribe

“Authority means to demonstrate expertise instead of merely claiming it.” ~Brian Clark
You may have heard the saying “your net worth is equivalent to your network.” That’s why you want to invest in amplifying your tribe daily. Building your tribe today is the foundation of your financial security tomorrow. Your impact, influence, and income are directly connected to the number of people you can reach, teach and serve.  [ Read More ] “Amplify Your Tribe”

How to Think About Your Content Posting Strategy

How to Think About Your Content Posting Strategy

Remember, the big idea here is that you are building an audience of people who are aligned with what you’re teaching. The bigger the audience or tribe, the greater potential for impact, influence, and income.
Imagine that your practice’s Facebook page is the equivalent of your local cable TV operator.  [ Read More ] “How to Think About Your Content Posting Strategy”

What Should You Teach?

What Should You Teach

Speak to your tribe about the things they are most interested in learning from you. Not sure what that is? Ask them.
Build momentum by consistently inviting people to take the next step, whether that is starting care or simply learning more with you. Consistently invite people to take the next step with you by inviting them to participate, whether it’s to wake up to a daily dose of inspiration, join an online event, attend a live event, have a phone consultation, or schedule an appointment in your practice.  [ Read More ] “What Should You Teach?”

It’s Just a Simple Game of “Awareness and Demand”

It’s Just a Simple Game of “Awareness and Demand”

The more people are aware of you, the more people can talk about you, choose you, and refer to you.
The busier you get, the less capacity you have. The less capacity you have, the more exclusive your service becomes. The more exclusive your service becomes, the more people will demand it.  [ Read More ] “It’s Just a Simple Game of “Awareness and Demand””

The Gift of You

The Gift of You

“Authority is a privilege we earn to share our values with people who believe in what we believe in.” ~Bernadette Jiwa
Sharing your daily dose of inspiration earns you the right to share The Gift of You: your voice, your perspective, your specialty. Sharing The Gift of You creates more opportunities for you to invite more new people to wake UP inspired with you and your HealthTribe each morning.  [ Read More ] “The Gift of You”

The Gift of Inspiration

The Gift of Inspiration

“Authority is about earning the right to add value and provide opportunities to a particular community.” ~Chris Brogan
When people in your tribe and your community wake up every morning, I want your practice’s name and inspirational message to be the first thing they see when they check in on Facebook. That’s one of the foundational ways Inspiration Based Branding ™ works.  [ Read More ] “The Gift of Inspiration”

What Are Your Professional Truths?

What Are Your Professional Truths?

Your undeniables, non-negotiables?
What uncommon solutions to common problems do you offer that are valuable for others to know? Fill out the form below to get a free copy of my HealthTribe Truths worksheet. My Health Professional Truths: Life is better when we wake up inspired. Health is a state of complete physical, mental, and social well-being, not just the absence of disease and infirmity.  [ Read More ] “What Are Your Professional Truths?”

How to Get Them to Want to Click “See First”

How to Get Them to Want to Click “See First”

You don’t get a second chance to make a great first impression. When people come to your practice’s Facebook page, you want to make sure they are impressed and inspired to like your page and engage with your community.
The way to do this is to start by welcoming people with a sense of pride, with a sense of purpose.  [ Read More ] “How to Get Them to Want to Click “See First””