The UP Protocol

The UP Protocol

“Traditional marketing may be termed as “push and pray” marketing, which is the traditional method of pushing a message at a prospect and praying it makes an impact. On the other hand, unmarketing may be termed as “pull and stay” marketing, which draws potential customers toward your business and gives them reason to stay there.” ~ Scott Stratten
There’s been a lot of confusion over the years about using search engine optimization (SEO) and social media as a marketing tool.  [ Read More ] “The UP Protocol”

Who Do You Want to Be, a Mentor or Marketer

Who Do You Want to Be, a Mentor or Marketer

Ask yourself: Who do you want to be, a mentor or marketer? What do you want to be doing, mentoring or marketing?
Mentoring Marketing Here’s why I believe you will be happier and more successful in your practice (and life) if you decide to do the work and mentor your UPstream market over marketing to the mainstream market… It may not seem this way from your current viewpoint, but the internet makes it riskier to sell yourself as a professional commodity than to sell yourself as a local health expert, mentor, and community resource.  [ Read More ] “Who Do You Want to Be, a Mentor or Marketer”

The Secret to Building Your Tribe

The Secret to Building Your Tribe

So, what’s the secret to building your tribe?
Here it is, and please don’t share this secret with others who have not bought this book. It’s just for you…. I call it: The GAS Method. Here’s how it works: Ask yourself, “What would I do, if I really Give A Shit?” Simon Sinek says that “money is fuel” that gives you the resources to drive your purpose.  [ Read More ] “The Secret to Building Your Tribe”

Do You Pride Yourself on Being the Cheapest Option Around?

Do You Pride Yourself on Being the Cheapest Option Around?

Are you attracting patients who want what you’re really offering?
That may seem like an obvious question, but if you look at your current marketing and communication, it might not be so clear cut. Why? Because professional services are different from commodities. Would you drive across town to get gas?  [ Read More ] “Do You Pride Yourself on Being the Cheapest Option Around?”

Unmarket your Mindset

Unmarket your Mindset

“Today we’re in the era of ‘servant selling’—where it’s vital to serve before you even try to sell.” ~Daniel Pink
I want to open your mind and shift your understanding to a different way of thinking about building and marketing your chiropractic practice. It’s about sharing your unique voice and perspective in a world that is literally dying to know what you think are the best-kept secrets in healthcare.  [ Read More ] “Unmarket your Mindset”