The Gift of Inspiration

The Gift of Inspiration

“Authority is about earning the right to add value and provide opportunities to a particular community.” ~Chris Brogan
When people in your tribe and your community wake up every morning, I want your practice’s name and inspirational message to be the first thing they see when they check in on Facebook. That’s one of the foundational ways Inspiration Based Branding ™ works.  [ Read More ] “The Gift of Inspiration”

What Are Your Professional Truths?

What Are Your Professional Truths?

Your undeniables, non-negotiables?
What uncommon solutions to common problems do you offer that are valuable for others to know? Fill out the form below to get a free copy of my HealthTribe Truths worksheet. My Health Professional Truths: Life is better when we wake up inspired. Health is a state of complete physical, mental, and social well-being, not just the absence of disease and infirmity.  [ Read More ] “What Are Your Professional Truths?”

How to Get Them to Want to Click “See First”

How to Get Them to Want to Click “See First”

You don’t get a second chance to make a great first impression. When people come to your practice’s Facebook page, you want to make sure they are impressed and inspired to like your page and engage with your community.
The way to do this is to start by welcoming people with a sense of pride, with a sense of purpose.  [ Read More ] “How to Get Them to Want to Click “See First””

The UP Protocol

The UP Protocol

“Traditional marketing may be termed as “push and pray” marketing, which is the traditional method of pushing a message at a prospect and praying it makes an impact. On the other hand, unmarketing may be termed as “pull and stay” marketing, which draws potential customers toward your business and gives them reason to stay there.” ~ Scott Stratten
There’s been a lot of confusion over the years about using search engine optimization (SEO) and social media as a marketing tool.  [ Read More ] “The UP Protocol”

Who Do You Want to Be, a Mentor or Marketer

Who Do You Want to Be, a Mentor or Marketer

Ask yourself: Who do you want to be, a mentor or marketer? What do you want to be doing, mentoring or marketing?
Mentoring Marketing Here’s why I believe you will be happier and more successful in your practice (and life) if you decide to do the work and mentor your UPstream market over marketing to the mainstream market… It may not seem this way from your current viewpoint, but the internet makes it riskier to sell yourself as a professional commodity than to sell yourself as a local health expert, mentor, and community resource.  [ Read More ] “Who Do You Want to Be, a Mentor or Marketer”

The Secret to Building Your Tribe

The Secret to Building Your Tribe

So, what’s the secret to building your tribe?
Here it is, and please don’t share this secret with others who have not bought this book. It’s just for you…. I call it: The GAS Method. Here’s how it works: Ask yourself, “What would I do, if I really Give A Shit?” Simon Sinek says that “money is fuel” that gives you the resources to drive your purpose.  [ Read More ] “The Secret to Building Your Tribe”

Do You Pride Yourself on Being the Cheapest Option Around?

Do You Pride Yourself on Being the Cheapest Option Around?

Are you attracting patients who want what you’re really offering?
That may seem like an obvious question, but if you look at your current marketing and communication, it might not be so clear cut. Why? Because professional services are different from commodities. Would you drive across town to get gas?  [ Read More ] “Do You Pride Yourself on Being the Cheapest Option Around?”