Screens, Social Media, and Social Networks

Screens, Social Media, and Social Networks

Screens, social media, and social networks may seem like the problem to many people, but I’m suggesting we use screens, social media, and social networks as the solution.
The solution to clearing the interference between your truth and your communities’ hearts and minds. Social media and Inspiration Based Branding ™ is an inspired health professionals’ new best friend and greatest superpower.  [ Read More ] “Screens, Social Media, and Social Networks”

If You’re an Inspired Health Professional, Now’s Your Time

If You’re an Inspired Health Professional, Now’s Your Time

Our current healthcare system is a medical monopoly built during the times of the high costs and constraints of traditional mainstream media.
Research reports that the US alone consumes more than 50% of all the pharmaceutical drugs in the world yet makes up 5% of the world’s population, and we are far from being the healthiest population on the planet.  [ Read More ] “If You’re an Inspired Health Professional, Now’s Your Time”

This is Marketing

This is Marketing

Seth Godin shares a story in his book, “This is Marketing,” where if you drop a few drops of purple dye in a jug of water, you’ll start to see the water change color. Keep dropping drops, the more you’ll see change. The more drops, the more change. However…
If you drop those drops into the ocean, you’ll use the same effort without ever being able to visibly see the change you made.  [ Read More ] “This is Marketing”

The Gift of Endorsement

The Gift of Endorsement

“You will get all you want in life, if you help enough other people get what they want.” ~Zig Ziglar
How would you like to receive a steady stream of referrals from other health professionals in your community, consistently sharing you, with their clients? How do you make it happen? By giving The Gift of Endorsement.  [ Read More ] “The Gift of Endorsement”

Your Goal is to Build Your Tribe

Your Goal is to Build Your Tribe

Your goal is to build your tribe (to the size you want it) by transforming your practice’s Facebook page into your practice’s direct-to-consumer communication hub.
If you want to invest money and advertise invitations to join your tribe above and beyond growing it organically in your physical practice (say, as part of your presentations and events), that’s awesome!  [ Read More ] “Your Goal is to Build Your Tribe”

Amplify Your Tribe

Amplify Your Tribe

“Authority means to demonstrate expertise instead of merely claiming it.” ~Brian Clark
You may have heard the saying “your net worth is equivalent to your network.” That’s why you want to invest in amplifying your tribe daily. Building your tribe today is the foundation of your financial security tomorrow. Your impact, influence, and income are directly connected to the number of people you can reach, teach and serve.  [ Read More ] “Amplify Your Tribe”

How to Think About Your Content Posting Strategy

How to Think About Your Content Posting Strategy

Remember, the big idea here is that you are building an audience of people who are aligned with what you’re teaching. The bigger the audience or tribe, the greater potential for impact, influence, and income.
Imagine that your practice’s Facebook page is the equivalent of your local cable TV operator.  [ Read More ] “How to Think About Your Content Posting Strategy”

What Should You Teach?

What Should You Teach

Speak to your tribe about the things they are most interested in learning from you. Not sure what that is? Ask them.
Build momentum by consistently inviting people to take the next step, whether that is starting care or simply learning more with you. Consistently invite people to take the next step with you by inviting them to participate, whether it’s to wake up to a daily dose of inspiration, join an online event, attend a live event, have a phone consultation, or schedule an appointment in your practice.  [ Read More ] “What Should You Teach?”

It’s Just a Simple Game of “Awareness and Demand”

It’s Just a Simple Game of “Awareness and Demand”

The more people are aware of you, the more people can talk about you, choose you, and refer to you.
The busier you get, the less capacity you have. The less capacity you have, the more exclusive your service becomes. The more exclusive your service becomes, the more people will demand it.  [ Read More ] “It’s Just a Simple Game of “Awareness and Demand””

The Gift of You

The Gift of You

“Authority is a privilege we earn to share our values with people who believe in what we believe in.” ~Bernadette Jiwa
Sharing your daily dose of inspiration earns you the right to share The Gift of You: your voice, your perspective, your specialty. Sharing The Gift of You creates more opportunities for you to invite more new people to wake UP inspired with you and your HealthTribe each morning.  [ Read More ] “The Gift of You”