It’s Just a Simple Game of “Awareness and Demand”

The more people are aware of you, the more people can talk about you, choose you, and refer to you.

The busier you get, the less capacity you have. The less capacity you have, the more exclusive your service becomes. The more exclusive your service becomes, the more people will demand it.

It’s not always logical, but we tend to want the things we can’t have—or feel fortunate to have because of its exclusivity.

The smartest thing about sharing the Daily Gift of Inspiration and Gift of You is that you’re building a direct-to-consumer communication system with your ideal audience.

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