The Gift of Inspiration
The Gift of Inspiration “Authority is about earning the right to add value and provide opportunities to a particular community.” ~Chris Brogan When people in your tribe and your community wake up every morning, I want your …
Unmarket your Practice
What Are Your Professional Truths?
What Are Your Professional Truths? Your undeniables, non-negotiables? What uncommon solutions to common problems do you offer that are valuable for others to know? Fill out the form below to get a free copy of my HealthTribe …
Three Types of Gifts You Can Give
Three Types of Gifts You Can Give “Great content doesn’t feel like marketing, it feels like a gift.” ~Bernadette Jiwa You might have heard it said that we make buying decisions with our emotions and we justify …
How to Get Them to Want to Click “See First”
How to Get Them to Want to Click “See First” You don’t get a second chance to make a great first impression. When people come to your practice’s Facebook page, you want to make sure they are …
The UP Protocol
The UP Protocol “Traditional marketing may be termed as “push and pray” marketing, which is the traditional method of pushing a message at a prospect and praying it makes an impact. On the other hand, unmarketing may …
It Starts First Thing Every Morning
It Starts First Thing Every Morning Many of us use our mobile device to wake ourselves up. So in an instant, we’re connecting. If you’re like most of us, you’re checking texts, emails, Facebook, and Insta within …
Who Do You Want to Be, a Mentor or Marketer
Who Do You Want to Be, a Mentor or Marketer Ask yourself: Who do you want to be, a mentor or marketer? What do you want to be doing, mentoring or marketing? Mentoring > Marketing Here’s why …
The Secret to Building Your Tribe
The Secret to Building Your Tribe So, what’s the secret to building your tribe? Here it is, and please don’t share this secret with others who have not bought this book. It’s just for you…. I call …
What is Your Perspective of Who You Are?
What Is Your Perspective of Who You Are? Are you a health service there to provide people what they want (i.e., quick relief)? Or… Do you see yourself as someone with a unique perspective on important issues …
Do You Pride Yourself on Being the Cheapest Option Around?
Do You Pride Yourself on Being the Cheapest Option Around? Are you attracting patients who want what you’re really offering? That may seem like an obvious question, but if you look at your current marketing and communication, …