It Starts First Thing Every Morning
Many of us use our mobile device to wake ourselves up. So in an instant, we’re connecting.
If you’re like most of us, you’re checking texts, emails, Facebook, and Insta within the first hour, if not the first few minutes, after waking up. Every morning.
Why do we do it?
We wake up, and we want to feel good. We want a treat. We want validation that everything is OK. We want to see what’s up with our friends and family. What’s in the news. We want to see how many people Like, Commented, or Shared something we posted. Maybe we just want to see a kitty video or something silly. We go to find something that inspires us, something to make us smile and feel more connected.
Whatever your reasons are, we’re all plugged in, all the time. For business and pleasure. Family and friends. It may not be the best thing to do immediately after waking up, but it’s what we do.
Shouldn’t your gift of daily inspiration be the thing that wakes up thousands of people in your community when they pick up their device, turn off their alarm, and check-in?
Why? Because sharing your inspiration, unique perspective and passion to serve people is an act of kindness. It is a gift you can give to people throughout your community.
Unmarket Your Practice is an authentic conversation, not just a gimmick to sell more stuff.
When you provide inspiration and genuine value that helps your tribe improve their health and life, they get to know, like, and trust you. Then they Share you.
The Unmarket your Practice Mindset is the idea that the more inspiration and genuine value you share, the bigger your tribe will grow. The bigger your tribe grows, the greater your potential for impact, influence, and income.
I call this Inspiration Based Branding ™. It’s consistently and persistently inviting people to “wake up inspired” with your tribe on Facebook (or any other platform you choose) every morning.
Offering people the gift of inspiration each and every morning earns you the right to share your other gifts of knowledge with them.
Some will care. Some won’t. You do it for the ones who will. Since you don’t know who will and who won’t care, you just keep teaching to everyone, and those interested will continue to learn as long as you continue to teach.
Remember: “The more they can learn from you, the more you can earn from them.”
There is an accumulated impact of a growing a tribe of people who wake up inspired by you, who continue to learn from you, and who like you. The very same people who come to your practice and say “Yes, I would like to receive ongoing care in your practice” will buy the lifestyle products that you recommend and will enthusiastically refer you to their friends, family, and coworkers.
I’ve simplified this entire Inspiration Based Branding ™ model for chiropractors into a simple to follow 3-step protocol. Read on to Chapter Two to find out more!
